On December 28, a WeChat circle of friends of Yu Liang, chairman of the board of directors of Vanke Group, was swiped. In this state, Yu Liang congratulated Cui Xiaopan, the winner of the Vanke Headquarters Best Newcomer Award in 2021. Importantly, he revealed that the real identity of the newcomer award winner is a virtual person.
Yu Liang said that as the first digital employee of Vanke, Cui Xiaopan officially joined the company on February 1 this year. With the blessing of the system algorithm, she quickly learned how to find problems in the process and data, and showed her skills in various receivable/overdue reminders and abnormal work detection with an efficiency that is thousands of times higher than that of humans. With the help of his virtual task image rendered by deep neural network technology, Cui Xiaopan urged 91.44% of the prepaid overdue documents to be written off.
As soon as the news came out, netizens exclaimed: “Good guy, how is this guy’s salary paid?”, “Cherish the days of infidelity with real colleagues, at least they are still individuals.”
What is a virtual person
A virtual human is a three-dimensional model synthesized by simulating real human organs through digital technology. This model not only has the appearance of the human body and the appearance of various organs such as the liver, heart, and kidney, but also has the metabolic function of each organ, and can more realistically Display the normal physiological state of the human body and various changes that occur.
Virtual people have entered people’s lives
On May 20 this year, AYAYI, a “hyperrealistic digital person” positioned as a fashion bloggerKong was born and debuted on various social platforms for the first time.Among them, on Xiaohongshu, AYAYI’s first post was read nearly 3 million, and its followers increased by nearly 40,000 overnight. The cumulative number of likes and favorites has now reached nearly 240,000, breaking the history of the real KOL trend community.
This yearOn June 1, at the 2021 Beijing Zhiyuan Conference, Hua Zhibing took a walk on the campus of Tsinghua University.videodebuted on stage for the first time, and officially entered the Department of Computer Science of Tsinghua University half a month later, under the tutelage of Professor Tang Jie of Tsinghua University, and became one of the most special students of Tsinghua University this year.In the following September, Hua Zhibing made his first appearance with a song “Boy”, and the sweet voice aroused enthusiastic attention.
This year’s Halloween, a beauty blogger named “Liu Yexi” is completely popular on Douyin. On October 31, Liu Yexi posted the first post on his Douyin account.video, and assigned the hashtags of “Metaverse”, “Virtual Idol” and “Beauty Makeup”. In this short video of only 2 minutes, Liu Yexi is dressed in ancient clothes, with clear and delicate facial features, and the image is almost the same as the real person. This short video became an instant hit, with over 3.5 million likes so far.
The major spokespersons in the mall began to be replaced by virtual people:Domestic make-up brands“Huaxizi” launched a virtual spokesperson of the same name, L’Oreal also launched a virtual spokesperson “Ou Ye” and “Msister M”, KFC launched a silver-haired “Virtual Colonel”, and the world’s first batch of real-life prototypes launched by XiaoIce Co., Ltd. The digital twins of N Xiaohei and N Xiaobai have been news anchors for several months.
In addition to hosts, celebrities, and KOLs facing the risk of being replaced by virtual humans, the larger number of staff in customer service, intermediaries, shopping guides, tour guides, lawyers and other service industries are also facing the crisis of being replaced.
In 2019, Shanghai Pudong Development Bank and Baidu jointly released the first virtual bank employee “Xiaopu”, a virtual digital human created by artificial intelligence technologies such as natural language processing, speech recognition, computer vision, etc., which can provide users with “face-to-face” banking services through mobile devices .
State-owned enterprises have also begun to use virtual employees,December 2020,Beijing Cultural and Creative Board Development Co., Ltd. (hereinafter referred to as“Cultural and Creative Board Company”) was unveiled.at the same timeThe cultural and creative board company also ushered in the first digital virtual employee“Little Text”.Xiaowen is jointly created by the Cultural and Creative Board Company and Mageke Technology. It is the intelligent customer service of the Cultural and Creative Board Company. In the future, it can communicate with you 7*24 hours a day..
In September 2021, Biaobei Technology launched the first AI virtual digital human solution for all enterprise customers.This product solution canapplicationIt is used in many fields and industries such as finance, retail, cultural tourism, and medical care. In the museum, this “virtual employee” acts as an “intelligent commentator”, who can give a comprehensive explanation to the exhibitors on the cultural relics and historical stories in the museum, and cooperate with subtitles,pictureand video visualization to help visitors understand cultural relics and history more clearly and deeply.
Industry landing still needs to break multiple restrictions
The “White Paper on the Development of Virtual Digital Humans in 2020” predicts that the development of virtual digital humans in the future will have the following trends: first, the collection and production processes of virtual digital humans will be gradually simplified and integrated, and the sense of reality will be improved iteratively; the second is the interaction of virtual digital humans The method evolves, and the degree of intelligence continues to deepen; the third is that the virtual digital human gradually realizes the integration, application and landing in multiple scenarios and fields. But at present, the development of virtual digital human still faces many restrictions on policies, capital, technology, talents and so on.
At the level of policy environment, the industry is still in the cultivation period and lacks policy and capital support. First, there is a lack of upstream and downstream collaboration and exchange platforms, which restricts the overall industrialization development. The virtual digital human industry chain is long, and there are many participants, including large platform companies, small and medium-sized units and start-up companies, and the cost of industry communication is high. Second, the industry investment return cycle is long, which has erected an “invisible barrier” for investment in the digital human industry. The digital human industry is not yet fully mature, the investment return period is longer than that of traditional technology applications, and there is a lack of long-term patient capital to support the growth of enterprises.
In addition, at the level of system standards and safety ethics, not only is there a lack of unified technical standards and requirements in the industry, but the quality of products is also uneven, and relevant laws, regulations and ethical norms have yet to be improved, and there are certain potential risks.However, there is an extreme shortage of technical talents and comprehensive talents, and the imperfect talent supply system also restricts virtual numbers.The main bottleneck of human development, the industry urgently needs a complete talent supply system, especially the cross-border talent system, in order to ensure the healthy operation of the industry.
But it is undeniable that the development of “virtual human” has just begun. With the integration and development of new technologies such as artificial intelligence, 5G, and virtual reality, the skills of virtual digital human will become more and more abundant in the future. AI multilingual virtual shopping guide, AI virtual digital human services such as AI virtual station guides, bank counter virtual customer service, and virtual tour guides will also be generally active in banking, insurance, manufacturing, retail, medical care, logistics, e-commerce, and even government, public institutions, etc. In many industries, it provides good solutions and solutions for its business process optimization.
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